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ZENODO
Article . 2025
License: CC BY
Data sources: ZENODO
ZENODO
Article . 2025
License: CC BY
Data sources: Datacite
ZENODO
Article . 2025
License: CC BY
Data sources: Datacite
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ASSESSING TOURIST SATISFACTION IN HERITAGE SITES: A CASE STUDY OF NATIONAL MUSEUM OF THE PHILIPPINES- DUMAGUETE

Authors: Ausejo, Phel Alexes H.; Calumpang, Miko T.; De Los Reyes, Joshua A.; Enojo, Zandra T.; Pael, Cristyl Jane E.; Ramirez, Jhoy Hecel B.; Tag, Edcel; +6 Authors

ASSESSING TOURIST SATISFACTION IN HERITAGE SITES: A CASE STUDY OF NATIONAL MUSEUM OF THE PHILIPPINES- DUMAGUETE

Abstract

The study aimed to assess the factors influencing tourist satisfaction at the National Museum in Dumaguete City. A self-made survey questionnaire was used to collect data from visitors, and statistical tools such as frequency and percentage, weighted mean, and Pearson’s Correlation Coefficient were applied to analyze the findings. Results revealed that the quality of museum exhibits, visitor services, and accessibility significantly influenced tourist satisfaction. Among these, museum exhibits had the strongest impact, highlighting the importance of well-curated and interactive displays in enhancing the visitor experience. Additionally, tourists highly valued the museum’s educational content, interactive features, and overall ambiance, reinforcing its role as an important cultural and historical institution. The study also found a significant correlation between tourist satisfaction and their perception of the museum’s educational value, engagement, and presentation. However, accessibility and convenience did not significantly affect how tourists perceived the museum’s ambiance, suggesting that while ease of access attracts visitors, it does not determine their overall impression of the museum. These findings indicate the need for continuous improvements in exhibit quality, visitor services, and museum facilities to further enhance tourist experiences. Strengthening these aspects will contribute to the museum’s long-term success as a key cultural and educational attraction in Dumaguete City. 

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green