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TADBIRKORLIK FAOLIYATIDA RAQAMLI MARKETINGDAN FOYDALANISH INNOVATSION YONDASHUVLARI VA YO'NALISHLARI

Name: TADBIRKORLIK FAOLIYATIDA RAQAMLI MARKETINGDAN FOYDALANISH INNOVATSION YONDASHUVLARI VA YO'NALISHLARI
Creator: Masharipova Maksuda Beknazarovna

descriptionPublicationkeyboard_double_arrow_right Article 06 May 2025Publisher:Zenodo

Authors: Masharipova Maksuda Beknazarovna;

doi: 10.5281/zenodo.15349734 , 10.5281/zenodo.15349735

TADBIRKORLIK FAOLIYATIDA RAQAMLI MARKETINGDAN FOYDALANISH INNOVATSION YONDASHUVLARI VA YO'NALISHLARI

- Summary
- Metrics

Abstract

Mazkur maqolada globallashuv va raqamlashuv jarayonlari tadbirkorlik faoliyatiga kuchli ta’sir ko‘rsatishi, ayniqsa, raqamli marketing imkoniyatlari orqali mahsulot va xizmatlarni jahon bozoriga olib chiqish omillari ko’rib chiqilgan. Raqamli texnologiyalar vositasida tadbirkorlar mijozlar bilan yaqin aloqada bo‘lishi, tadbirkorlik faoliyati samaradorligini oshirishda qanchalik muhim ekanligi tahlil qilingan. Bu maqolada Amerika Qo‘shma Shtatlari, Germaniya, Yaponiya, Rossiya va O‘zbekiston, Qozog‘iston, Qirg‘iziston, Tojikiston hamda Turkmanistonda tadbirkorlikda raqamli marketingdan foydalanishning innovatsion yondashuvlari va yo‘nalishlari tahlil qilingan.

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