The objective of this research is to describe innovative strategies and the growth of tourism through a bibliometric and historical review from the humanities. A descriptive study with a bibliometric approach was applied, using databases such as Scopus, Web of Science, JSTOR, and Emerald Insight from 2000 to 2024. Tools such as Zotero, Mendeley, VOSviewer, and Gephi were used for data collection and analysis. The findings indicate that innovative strategies in tourism are primarily related to digital technologies, and their implementation is conditioned by the training of human talent and effective communication of benefits, influenced by the historical evolution of the human race, philosophy, schools of thought, and culture. It is concluded that these strategies contribute to the competitiveness and sustainability of the tourism sector, generating critical and historical thinking in living beings that socially impact the humanities.