This research explores the recruitment and selection strategies Den Publication, a digital content provider, adopted. It evaluates the effectiveness of the company’s hiring process using both primary data from employees and secondary sources. Key areas include recruitment channels, onboarding, internal hiring, salary competitiveness, and candidate experience. Findings show that while the company has a structured approach, there is a need for broader outreach, improved compensation benchmarking, and clearer communication. The study offers practical recommendations for improving hiring practices in dynamic digital industries. Keywords → Recruitment, HRM, Selection Process, Den Publication, Talent Acquisition, Employer Branding, Onboarding, Internal Hiring, AI in Recruitment