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ZENODO
Article . 2025
License: CC BY
Data sources: ZENODO
ZENODO
Article . 2025
License: CC BY
Data sources: Datacite
ZENODO
Article . 2025
License: CC BY
Data sources: Datacite
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Study of Consumer Buying behaviour of Online Marketing of FMCG Products

Authors: Meena, Banna Ram; Saini, Ghanshyam;

Study of Consumer Buying behaviour of Online Marketing of FMCG Products

Abstract

FMCG sector or Consumer packaged goods (CPG) are referred to products which are being sold at a very low cost. Although profitability of various FMCG products has been quite small but they are sold in huge quantities, hence the overall profit on FMCG products would be high. FMCG industry in India is considered to be fourth largest sector in economy and it is expected that it scales upto Rs 1,300 crores. During past ten years, annual growth rate in industry has been 11%. Sale of unbranded FMCG products as well as unpackaged products are also being sold in the market not only in the rural areas but also in the urban areas. The main segments of FMCG industry are said to be personal care, food and beverage and household care.

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    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
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    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green