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ZENODO
Article . 2025
License: CC BY
Data sources: ZENODO
ZENODO
Article . 2025
License: CC BY
Data sources: Datacite
ZENODO
Article . 2025
License: CC BY
Data sources: Datacite
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Examining Customer Satisfaction and Continued Usage Intentions of Mobile Wallets in Aizawl City

Authors: Thelma Lalhmingthangi; Dr. Lalengkima;

Examining Customer Satisfaction and Continued Usage Intentions of Mobile Wallets in Aizawl City

Abstract

This study examines customer satisfaction and the intention to continue using mobile wallets in Aizawl City, Mizoram. Mobile wallets, as digital payment tools, have become increasingly popular in urban India, offering convenient, secure, and efficient alternatives to traditional financial transactions. The research focuses on understanding the factors influencing user satisfaction and their subsequent intent to continue using these services. A quantitative approach was employed, collecting data from 228 mobile wallet users through a structured survey. The findings reveal that users are generally satisfied with mobile wallets, particularly in areas such as performance, security, and transaction convenience, with an overall satisfaction score of 3.93. However, variability in user responses suggests that concerns regarding security and privacy still exist. Regarding continuance usage intention, the study indicates a strong willingness among users to continue using mobile wallets, with an overall score of 3.97. The analysis highlights the significant role of satisfaction in shaping users’ continued engagement and suggests that addressing security and privacy concerns could further enhance user retention. This research offers valuable insights for mobile wallet providers aiming to improve customer experiences and foster long-term loyalty in emerging markets.

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    popularity
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    influence
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green