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ZENODO
Report . 2025
License: CC BY
Data sources: Datacite
ZENODO
Report . 2025
License: CC BY
Data sources: Datacite
ZENODO
Report . 2025
License: CC BY
Data sources: Datacite
ZENODO
Report . 2025
License: CC BY
Data sources: Datacite
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La exposición de los menores a la publicidad que recibe por su teléfono móvil. Informe de resultados

descriptionPublicationkeyboard_double_arrow_right Report 29 Jan 2025Embargo end date: 01 Jan 2025 Spanish Publisher:Ministerio de Ciencia, Innovación y Universidades. Universidad Internacional de la Rioja
Authors: Feijoo, Beatriz; Fernández-Gómez, Erika; Neira-Placer, Paula; Segarra, Jesús; Castelló, Araceli;

doi: 10.5281/zenodo.13960495 , 10.5281/zenodo.15119206 , 10.5281/zenodo.15119382 , 10.5281/zenodo.13960496

La exposición de los menores a la publicidad que recibe por su teléfono móvil. Informe de resultados

Abstract

Este informe es fruto del proyecto de investigación “La alfabetización publicitaria ante el teléfono móvil. Análisis de la capacidad del público infantil para enfrentarse a los contenidos persuasivos” (ADKIDSMOBILE), con referencia PID2020-116841RA-I00 y financiado por MICIU/ AEI/10.13039/501100011033141. También cuenta con el apoyo del Consejo Audiovisual de Andalucía. Este informe ha sido diseñado, redactado y supervisado por los investigadores Beatriz Feijoo, Erika Fernández-Gómez, Paula Neira-Placer, Jesús Segarra-Saavedra y Araceli Castelló-Martínez.

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Keywords

children, mobile advertising, Advertising, Mobile phones

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    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
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    influence
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    impulse
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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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