Attracting foreign investment is a key factor in economic growth and the modernization of the national economy. This article examines the main types of investments, factors influencing a country's investment attractiveness, as well as the advantages and challenges associated with the inflow of foreign capital. Special attention is given to strategies aimed at increasing investment levels, including the creation of special economic zones, simplification of regulatory procedures, and international cooperation. Examples of successful countries that have managed to attract significant foreign investment are considered. The conclusions of the article emphasize the importance of a stable economic environment, transparent legislation, and innovative development to ensure a sustainable inflow of investments.