The essay examines Obiajulu A. Emejulu's scholarly contributions to the culturalproject of revitalising the waning major Nigerian language, the Igbo language, usingtwo of his academic articles, both published in 2014. The two articles are “Living inBondage: A Dream Deferred or a Promise Betrayed for Igbo Linguistic and CulturalRenaissance?” and “OnyeWetara Oji WetaraNdu! Harnessing Igbo CulturalPractices to Preserve and Enliven the Igbo Language. The Case for the Revival andSanctity of Igbo Kola Nuts Rituals,” respectively co-authored with ChimaAmadi andBenedict Igbokwe. The selection of both is largely regulated by their individualattention to the less-than-desirable status of the Igbo as one of the three majorNigerian languages, with its profound cultural, ethnic and national impacts andimplications. In addition, the articles by making their arguments mainly from theprisms of the seminal Nigerian movie Living in Bondage and, to a lesser degree, thenovel Things Fall Apart, and the popular Igbo cultural ritual of kola nut, injectsignificant innovativeness and creativity into the robust Igbo language endangermentdiscourse. Moreover, Emejulu's co-writing of the articles with other scholarsunderscores the inevitable collaboration demanded by the all-important culturalproject, of all stakeholders, within and outside the domain of scholarship, butespecially Nigerian scholars and institutions like the National Institute for NigerianLanguagesAba (NINLAN).