"Globalization of Media" in the context of this paper (Understanding Media andCulture), discusses how technology affects the globalization of the media industry.The paper is about conceptualizing cultural globalization by connecting the globaland the local cultures that affect conceptions of culture and cultural studies.Globalization of Media centres on key issues and dimensions of the paradoxes ofglobalization in media and culture. Globalization in the 1990s was impacted byinformation and communication technologies have remained the key factors inbroadcasting. They have revolutionised the way we seek and receive broadcastinformation over the years. Digital tools magnify the ability that is unique in theworld: the ability to think, the ability to articulate our thoughts, and the ability to worktogether to act on those thoughts (Gates 2000; p. 415). Broadcasting has benefitedfrom the contributions of several international scientists and inventors, whose ideasprovided the base for the developments in broadcasting. The broadcast media havehad its share of the new technologies in all its processes. Global virtual families havedeveloped as a result of the revolution in communication technologies. Based on thenew media concept, friendship is no longer developed based on local geography, butrather, people are getting closer like in a family through the digital world ofinteractive media, based on shared needs and interests rather than geographicallocation.