Abstract: This paper looks at the challenges and prospects of broadcasting inAfrican Languages. It also considers the problems of gradual erosion ofcommunication strategies in the African language, due to the influence of moderncommunication systems and Western values. There is a need to generate media thatwill encourage Indigenous languages and Indigenous communications systemsinstead of throwing our rich local communication values in the name of embracingcivilization, thereby losing our African identity. The survey research method isadopted in this paper. Data are collected from different sections of the southeastregional residents, students, broadcasting industries, etc., for the ultimate purpose ofgiving a critical and constructive analysis of the scope of this paper, which ispromoting and educating the Igbo on the different ways through which the Igbolanguage and culture should be promoted, especially in the broadcasting industry.The paper also highlights the challenges of African languages in a fast-growingindustry like broadcasting. It looks at hindrances to the effective use of Igbolanguage and other indigenous language in the broadcasting industry. The paperidentifies the lack of enabling broadcasting policies as a major barrier tobroadcasting in indigenous African languages. The challenges of dialectaldifferences, problems of translators and translating in African languages, technicalterms and meta-language, and inferiority complex in studying African languages,were also identified. The paper recommends Africans should study their languagesto enable the broadcasting stations to have trained and qualified translators who willprepare news directly in the local languages. The government and mass media,especially the broadcasting industry have a great role to play in this regard.