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ZENODO
Other literature type . 2020
License: CC BY
Data sources: ZENODO
ZENODO
Other literature type . 2020
License: CC BY
Data sources: Datacite
ZENODO
Other literature type . 2020
License: CC BY
Data sources: Datacite
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THE ROLE OF EXTERNAL AUDITS IN BUILDING INVESTOR CONFIDENCE: HOW INDEPENDENT ASSURANCE INFLUENCES STOCK MARKET PERFORMANCE

Authors: Mbonigaba Celestin;

THE ROLE OF EXTERNAL AUDITS IN BUILDING INVESTOR CONFIDENCE: HOW INDEPENDENT ASSURANCE INFLUENCES STOCK MARKET PERFORMANCE

Abstract

External audits play a crucial role in enhancing investor confidence by ensuring transparency, accountability, and financial integrity in stock markets. This study examines the impact of independent external audits on investor trust and stock market performance between 2015 and 2019. The research employs a quantitative approach, analyzing data from 200 publicly traded firms audited by both Big 4 and non-Big 4 firms. Statistical analysis reveals a strong positive correlation (r = 0.97) between audit quality and investor confidence, while regression results (β = -1.17, p < 0.001, R² = 0.90) indicate that higher audit quality significantly reduces stock price volatility. Additionally, Chi-Square tests confirm a significant association (χ² = 10.00, p = 0.0067) between auditor reputation and investor trust. Findings suggest that firms with high-quality external audits experience greater stock price stability, reduced financial misstatements, and enhanced investor participation. The study recommends stricter regulatory oversight, increased adoption of forensic auditing techniques, and leveraging AI-driven audit mechanisms to further improve financial transparency. These insights have implications for policymakers, corporate governance, and financial market stability, underscoring the need for continuous audit enhancements to safeguard investor interests.

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    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
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    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green