A distinctive feature of human hair is the pattern of its distribution, with the highest concentration of hair follicles in the scalp. Complaints about hair loss and poor hair growth are the most common reasons for a patient to consult a doctor. Alopecia is the pathological loss of hair, leading to thinning or complete disappearance in specific areas of the head or body. Diffuse alopecia is characterized by pronounced, even hair loss across the entire surface of the scalp in both men and women, resulting from a disruption in the hair growth cycles. Currently, the molecular mechanisms of hair follicle growth control and initiation have been established, as well as the role of regulators in the transition of follicles from one phase to another. A unique complex system for controlling hair loss, "Sochesto," has been proposed, combining the therapeutic effects of the drug. The article presents the authors' own successful experience with the use of Sochesto.