This article explores the evolution of packaging materials and the transition from traditional solutions like plastic and glass to more eco-friendly alternatives. It addresses the main environmental issues related to traditional materials, such as ocean pollution and growing waste. The paper also discusses promising innovative solutions, including biodegradable and compostable materials, mushroom-based packaging, and bioplastics. It emphasizes the importance of legislative initiatives aimed at encouraging the use of sustainable packaging solutions. In conclusion, key challenges faced by the industry are highlighted, such as the high cost of eco-friendly materials and the need for the development of recycling infrastructure.