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ZENODO
Article . 2025
License: CC BY
Data sources: ZENODO
ZENODO
Article . 2025
License: CC BY
Data sources: Datacite
ZENODO
Article . 2025
License: CC BY
Data sources: Datacite
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The Role Of Intellectual Property Rights (IPR) In Digital Marketing And E-Commerce

descriptionPublicationkeyboard_double_arrow_right Article 22 Feb 2025 English Publisher:Zenodo
Authors: Dr. Datta Shivajirao More; Shital Vitthal Suryawanshi;

doi: 10.5281/zenodo.14909629 , 10.5281/zenodo.14909630

The Role Of Intellectual Property Rights (IPR) In Digital Marketing And E-Commerce

Abstract

The rapid growth of digital marketing and e-commerce has transformed global business landscapes, making Intellectual Property Rights (IPR) more crucial than ever. This paper explores the role of IPR in digital marketing and e-commerce, examining how trademarks, copyrights, patents, and trade secrets safeguard businesses and consumers. It discusses key legal frameworks, challenges posed by online infringement, and strategies for ensuring effective IP protection. The study highlights the importance of IPR compliance for digital marketers and e-commerce businesses in fostering innovation, brand value, and consumer trust.

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green