In Europe, several test sites have recently been opened to validate automated driving functions. However, there are limited initiatives for freight transport and logistics compared to passenger transport. The aim of this paper is to demonstrate how a test region for automated transport logistics can be built up in Austria. A profound feasibility study was conducted to investigate organisational, technical and economic requirements for a successful implementation and operation of the test region. A stakeholder consultation process was set up to collect specific needs of various target groups, including interviews, focus groups and workshops. Overall, the results of the feasibility study show that automated driving in the area of transport logistics is a highly important topic, which is supported by industry and shows profitable potential. Based on the study results, future work will comprise the planning, implementation and operation of the actual test region within a time frame of at least five years.