Abstract This article examines the key factors that influence consumer behavior in the context of international marketing. Understanding consumer behavior is crucial for companies to design successful marketing strategies, especially when operating in diverse global markets. The study highlights the various internal and external factors, such as cultural influences, social status, psychological factors, and technological advancements, that shape consumer decision-making across different countries. The article also discusses how businesses can leverage these factors to effectively reach international consumers and tailor their products and services to meet the needs of specific markets.