In innovation theories, market-friendly approaches take attention as the dominant paradigm. Mainstream approaches consider the concepts of technology and innovation as the parameters on the basis of the market. The market-friendly paradigm accepts technology and innovation as a competitive tool in the market economy. However, it arouses curiosity whether a pro-society approach which doesn\\\'t focus on competition and profit, but instead, prioritizes the needs of the society and the convenience for the society to access the tools to meet such needs, would be possible and rational. An approach integrating the goals to make a contribution to the economic development of the country and to meet social needs, would be distinctive and important. Cuba, which remains behind the developed countries in terms of both economic power and the level of R&D activities, has made a big progress in bio-technology and the pharmaceutical industry, indeed. The purpose of this research is to analyze the effect of society-oriented innovation on these developments.