Abstract The research aims to measure the efficiency of intellectual capital in the tourism sector through the value added index of intellectual capital using the (VAIC) model developed by Pulic 1998 as one of the widely used models in evaluating how companies exploit their human resources and information and showing the impact of intellectual capital efficiency on the company's value expressed by the closing price of the share. The descriptive analytical approach was used to verify the research hypothesis. The research sample amounted to (9) tourism companies out of the tourism sector companies listed on the Iraq Stock Exchange, which number (10) companies according to the availability of their data on the market website. The study included (6) years for the period extending from 2018 to 2023. The research reached a set of conclusions, including that is Intellectual capital measurement is a complex process that involves the use of a combination of quantitative and qualitative methods to identify and value the intangible assets owned by an organization. there is no effect of the efficiency of intellectual capital on the market value of the shares of tourism companies listed on the Iraq Stock Exchange Key Words: Intellectual capital, VAIC model, company value