In the contemporary living room, the audience’s attention is often divided between TVs, second screens and, increasingly, head mounted displays. To address this reality, ImmersiaTV is a H2020 European project which is redefining the end-to-end broadcast chain: production, distribution and delivery. It is built on two ideas: multi-platform synchronous content playout, and orchestrated videos rendered in the head-mounted display as interactive inserts, which allow introducing basic interactive storytelling techniques (scene selection, forking paths, etc.) as well as classical audio-visual language that is not possible to render with 360 videos (close-ups, slow motion, shot-countershot, etc). We demonstrate our pipeline for offline production, distribution and synchronized playout.