The identified case study is Out of Rome, in Italy. This workshop also focused on “soft” interventions of cultural enhancement and particularly on creating and promoting cultural routes. Digital media, storytelling and digital storytelling, signposting, GIS and mapping are all useful tools for linking tourism and culture/heritage and at increasing visitors’ numbers as well as deepening the visitors’ experience. Issues that raised in particular were: a) tracing cultural routes and its meaning; b) creating networks of local stakeholders and means of involving them and making them part of the route; c) tangible and intangible heritage; d) experiential tourism and its advantages; e) using the internet for promoting cultural information and branding; f) storytelling and digital storytelling. The content of the workshop may be found here (http://den-cupid.eu/en/case-studies/case-study-italy/), participants/trainees had been identified after a selection process and it was implemented within M18 with 22 participants. In the following link http://edu.den-cupid.eu/course/view.php?id=7 one may explore main information from the Italian case study, while in the next one https://mega.nz/#F!GOhnACyB!-Ub6IOn2QCXptjddoqU0HA!CeBiWC4Y relevant information may be further explored.