The identified case study is The Mill of the Elves in Trikala, Greece. Trikala is a city in the centre of the Greek mainland, on the vast plain of Thessaly. It is one of the first smart cities in Greece. Although located very close to the UNESCO World Heritage Site of Meteora, Trikala was not actually on the touristic map of Greece until the Christmas cultural event “The Mill of the Elves” was inaugurated. Now more than 900,000 people visit the city around Christmas time in order to enjoy the fair, recreation park and cultural events hosted at the Matsopoulos’ old mill. Centered around the Mill of the Elves the second training event of DEN CuPID was an opportunity to explain: a) the relation between culture and tourism; b) financial sustainability and management planning of events; c) “soft” interventions for cultural enhancement; d) the role of local agents and stakeholders and the way to achieve consensus; e) the importance of volunteering; f) branding and creating added value for a cultural and touristic event. The content of the workshop may be found here (http://den-cupid.eu/en/case-studies/the-mill-of-elves-greece/), participants/trainees had been identified after a selection process and it was implemented within M16 with 11 participants. In the following link http://edu.den-cupid.eu/course/view.php?id=6 one may explore main information from the Greek case study, while in the next one https://mega.nz/#F!GOhnACyB!-Ub6IOn2QCXptjddoqU0HA!SKJSzYhB relevant information may be further explored.