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ZENODO
Article . 2025
License: CC BY
Data sources: ZENODO
ZENODO
Article . 2025
License: CC BY
Data sources: Datacite
ZENODO
Article . 2025
License: CC BY
Data sources: Datacite
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Impact of Social Media on Political Opinion Before and During Nigeria's 2023 Election

Authors: Oladayo Benjamin AINA; Adebayo Ola AFOLARANMI, PhD;

Impact of Social Media on Political Opinion Before and During Nigeria's 2023 Election

Abstract

Studies on the effect of social media on political communication and participation have found that falsehood and promotion of agenda are common in Nigerian social media usage for political discussion. Some of Nigerian citizens are discouraged probably due to their belief that their votes may not count. The study therefore investigated the impact of social media on political discourse and public opinion before and during Nigeria's 2023 Election. The population of the study comprised 51 225 500 Facebook users in Nigeria. A convenience sample was used to select a sample of 500 participants for the study. Data was collected using a questionnaire through Qualtrics. Mean, Standard Deviation and Linear regression were used to analysed the data gathered for the study. The study found that social media has a high effect on political discourse, public opinion and political opinion during the Nigerian 2023 general elections. The study found that social media activeness has high impact on political expression opinions during Nigeria’s 2023 election; social media influenced political polarization and propaganda, but does not increase the spread of misinformation. The study concluded that electoral bodies and politicians must improve debate and public opinions through discussion of policies and ideologies to reduce polarization.

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    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green