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ZENODO
Article . 2025
License: CC BY
Data sources: ZENODO
ZENODO
Article . 2025
License: CC BY
Data sources: Datacite
ZENODO
Article . 2025
License: CC BY
Data sources: Datacite
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POST-PANDEMIC TRANSFORMATION: IMPACT OF COVID-19 ON DIGITAL BANKING SERVICES IN INDIA

Authors: Ms. K. Suganya; Dr. C. Yogalakshmi;

POST-PANDEMIC TRANSFORMATION: IMPACT OF COVID-19 ON DIGITAL BANKING SERVICES IN INDIA

Abstract

The COVID-19 pandemic has disrupted the global economy, negatively affecting most businesses andtransforming how people live, interact, and make purchases. In response, banks are tasked with maintainingliquidity, supporting the economy, extending credit to individuals and businesses, and retaining customers. Tomeet these demands, banks are reevaluating their operations and future strategies. This crisis provides anopportunity to reshape the banking industry by embracing digital transformation, modernizing financial services,fostering skill development, and building long-term relationships with clients. India has emerged as a leader indigital payment growth, surpassing many advanced non-cash economies. The pandemic has accelerated the shiftto digital banking, driven by lockdowns and shelter-in-place orders, which forced consumers to increasingly relyon online banking services. This rapid adoption has significantly increased the usage of digital banking channels.As the world moves toward a post-pandemic era, these behavioural shifts, initially fuelled by necessity, areexpected to endure. Notably, 85% of consumers who increased their use of digital banking during the pandemicplan to continue doing so in the future. This highlights the growing importance of digital banking in meetingcustomer needs and enhancing the bank-client relationship. The pandemic has not only emphasized the urgencyfor banks to digitize but also redefined the banking landscape. This research explores the post-pandemic impactof COVID-19 on digital banking, providing a theoretical analysis of how these changes are shaping the industry'sevolution and the future of customer engagement.

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    popularity
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    influence
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green