This study, conducted in 2024 with 104 consumers in Adana province, examines the effects of online shopping on consumer habits and the family budget. Data collected through an online survey were analyzed using descriptive statistics, cluster analysis (K-means), and Principal Component Analysis (PCA). The results indicate that gender, age, marital status, education level, occupation, and income level significantly affect online shopping frequency. Women, young adults, singles, university graduates, students, and individuals with high income levels shop online more frequently. It was found that gender, education level, and occupation significantly influence consumers' shopping frequency. Keywords: Online shopping, consumer behavior, family budget, Adana