This study, conducted in 2024 with survey data collected from 101 participants across the Adana province, examines the consumption habits of Adana's unique delicacies and the demographic and socioeconomic factors influencing these habits. Descriptive statistics, chi-square tests, cross-tabulation analysis, and segment analysis reveal that gender, age, education level, and income level significantly affect the frequency of consuming Adana delicacies. The findings show that kebabs and desserts are more frequently consumed by young people and high-income groups, whereas the consumption of offal products has decreased among women and older individuals. Additionally, consumption habits are found to increase during special occasions and late hours. Participants were grouped by segment analysis based on consumption habits and expenditure levels, and it was identified that some delicacies, which are less commonly prepared at home, are consumed more often outside. Traditional offal delicacies such as shirdan and mumbar are among the authentic flavors preferred for outdoor consumption. This study provides a detailed examination of the socioeconomic and demographic factors affecting consumption trends of Adana's delicacies and emphasizes the need for marketing strategies aligned with these findings. Keywords: Adana cuisine, traditional foods, consumption habits, demographic factors, segment analysis, consumption trends