This article explores the evolution of social media and its impact on society. Beginning in the 1990s with platforms like Six Degrees and Friendster, social media enabled global connections. Later, platforms such as Facebook and Instagram not only revolutionized communication but also fostered creativity and opened new opportunities for businesses. The article examines the positive effects of social media, including fostering global connectivity, democratizing access to information, and providing a voice for marginalized groups. It also highlights negative consequences, such as mental health challenges, the spread of misinformation, and concerns over data privacy.