Powered by OpenAIRE graph
Found an issue? Give us feedback
image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ ZENODOarrow_drop_down
image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
ZENODO
Preprint . 2024
License: CC BY
Data sources: ZENODO
ZENODO
Preprint . 2024
License: CC BY
Data sources: Datacite
ZENODO
Preprint . 2024
License: CC BY
Data sources: Datacite
versions View all 2 versions
addClaim

Persuasion and Social Change: The Power of Communication Strategies

Authors: Johnson, Veena;

Persuasion and Social Change: The Power of Communication Strategies

Abstract

This paper explores the interplay between persuasion theories and social change frameworks, emphasizing the role of communication in shaping ideologies and influencing societal attitudes. Grounded in theories such as the Elaboration Likelihood Model (ELM), Cognitive Dissonance Theory (CDT), and the Narrative Paradigm, the study highlights how messages resonate with individuals based on their alignment with existing beliefs, values, and cultural contexts. Social change theories, including the Large Leaps Theory and Policy Window Theory, demonstrate how shifts in public perception and strategic timing can catalyze significant ideological transformations. The concept of ideographs, particularly their use in political rhetoric, is examined to illustrate how language and symbolic terms influence collective behavior and mobilization. The paper also critiques the ethical implications of weaponized ideographs, using "drain the swamp" as a case study. By integrating insights from persuasion and social change theories, the research provides a comprehensive framework for crafting impactful communication strategies that foster societal progress and mitigate conflict. These findings provide policymakers, activists, and communication professionals valuable guidance in driving effective advocacy and change.

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green