The datasets presented here are based on a questionnaire, which is also part of this package. Study data was collected using an online, anonymous, cross-sectional survey from January 25 through February 26, 2022 administered through Jisc Online Surveys. Participants were recruited via postings on the first author’s personal Facebook page as well as targeted, dog-oriented private Facebook groups. Permission was obtained prior to posting by each group’s moderator or administrator. Ethical approval was obtained from the University of Edinburgh’s Human Ethics Review Committee (Reference number HERC-789-21). Informed consent was obtained digitally at the beginning of the survey. Responses were submitted anonymously, and no identifying information, including IP addresses, was collected. Data was stored compliant with the General Data Protection Regulation (GDPR) 2016/679. Besides the questionnaire, the package includes csv and an Excel files of the data used in the ms and cvs and Excel files of the data dictionary defining the variable names. Also included are tables of demographic information and regression results.