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ZENODO
Article . 2025
License: CC BY
Data sources: ZENODO
ZENODO
Article . 2025
License: CC BY
Data sources: Datacite
ZENODO
Article . 2025
License: CC BY
Data sources: Datacite
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The Gender Disparities in Public Relation Characters: Analyzing the Glass Ceiling In Hollywood

Authors: Ghulam, Maaz Jan; Zahid, Ayesha Zahid;

The Gender Disparities in Public Relation Characters: Analyzing the Glass Ceiling In Hollywood

Abstract

This research investigates the gender inequalities with respect to the representation of women in such theme of Public Relations related Hollywood movies. The purpose is to comprehend the image of women in PR, more particularly in terms of the technical roles, the nature of work they are involved in the campaigns, and the nature orientations to family or not. The research methodology is largely expository and makes visage of semantic content analysis with portion of purposive sampling. The sample includes the movie “The Square (2017)”, in particular the PR campaign, as it is the best nowadays American film according to IMDb. There is data collected on technical, primary, or secondary positions occupied by the female characters and family orientation. The results clearly show that ladies are discriminated on great most of the time and in most instances, it is more about women going under PR and being less family oriented. The paper highlights the way forward out of this limitation, in particular concerning the representation of women in the film sector by breaking the gender stereotypes

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green