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handle: 11467/1920
This study contains a repetition of the data analysis part of a research conducted on building the trust of generation Y customers in B2C websites. In this base study, since the samples size was a limitation of the study, analyses were conducted again by using CB-SEM and PLS-SEM methods separately and the results were compared in small sample size and non-normal distribution. Consistent results were obtained in all of tests of the hypotheses. Finding of this study highlighted the differences between CB-SEM and PLS-SEM and also compared the results obtained different estimation methods of ML, ADF and GLS under non-normal distribution and small sample size limitations.
PLS-SEM, CB-SEM, PLS-SEM, Trust, Small Sample Size, Non-Normal Distribution, CB-SEM, Small Sample Size, Non-Normal Distribution, Güven, Trust, Küçük Örneklem Hacmi, Normal Olmayan Dağılım
PLS-SEM, CB-SEM, PLS-SEM, Trust, Small Sample Size, Non-Normal Distribution, CB-SEM, Small Sample Size, Non-Normal Distribution, Güven, Trust, Küçük Örneklem Hacmi, Normal Olmayan Dağılım
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