Shift2Rail, a Joint Undertaking European initiative in the railway industry, is composed of five Innovation Programmes. Of these, the fourth one addresses “IT Solutions for Attractive Railway Services”. This Innovation Programme shall offer a seamless, stress-free, and even engaging experience for travelling. ATTRACkTIVE as one of the IP4 projects expands and further develops solutions of the prior lighthouse project IT2Rail in order to guide, support, inform, and potentially entertain users throughout their entire journey. It aims to provide new concepts, tools, and systems to improve the attractiveness of rail transport by offering more intuitive and engaging travel experience for travellers, while shielding them from the complexity and heterogeneity of services for door-to-door intermodal journeys. This includes disruption handling, navigation and user centric ubiquitous applications; as well as the required tooling and modular design of the system to foster adoption and to enable future refinements, new concepts, and ideas.