Abstract The start of globalisation has increased the damage to natural resources. Concerns about the future have brought the importance of the concept of sustainability to the fore. Green innovation includes innovative activities that use natural resources efficiently and without harming the environment. The concept of sustainable environment and green innovation are concepts that function for the same purposes and are in a relationship. The aim of the study is to explain the importance of green innovation for a sustainable environment. The study was conducted on Antalya province, which is one of the important agricultural cities of Turkey, by survey method. The study was conducted with 92 participants from enterprises and producers engaged in agricultural activities in Antalya province. The survey data were tested with correlation analysis. As a result of the study, it was found that the concept of sustainable environment is known in Antalya city, but there is little knowledge of the concept of green innovation. Sustainable environment can be ensured by the ‘green’ content of innovative activities in the agricultural sector. Green innovation supports sustainable environment and development of the sector. It is recommended in the study to expand the information capital on green innovation in Antalya agricultural sector. Keywords: Sustainable environment, Green innovation, Agriculture sector, Antalya JEL Classification: Q55, Q56