The integrative model of a digital university is pivotal in transforming modern education, offering an innovative framework for organizing educational processes. In the context of global digitalization, developing an integrated digital university model enhances learning efficiency, promotes personalized educational pathways, and strengthens the competitiveness of higher education institutions. This study addresses the critical need to integrate digital platforms, automate educational processes, and cultivate an adaptive learning environment. Purpose: This article aims to develop an integrative model of a digital university that synthesizes pedagogical, technical, and managerial elements to adapt the educational process to the demands of digital transformation. The research methodology includes analyzing contemporary scientific sources, comparing theoretical and practical approaches to educational digitalization, and modeling an integrative digital university system. Results: The findings indicate that a digital university operates as a complex system with four key components: digital learning format, digital environment, digital resources, and digital platform. The digital learning format incorporates innovative technologies such as virtual reality, interactive simulators, and digital simulations, fostering deeper student engagement with learning materials and promoting autonomy. The digital environment integrates physical and virtual infrastructures, including intelligent control systems, cloud technologies, and high-speed Internet, forming the foundation for university operations. Digital resources provide access to educational materials, electronic libraries, massive online courses, and databases, streamlining educational processes. The digital platform serves as a multifunctional tool that unifies educational, management, and analytical functions, enhancing administrative efficiency and flexibility in learning. However, implementing digital technologies encounters several challenges, such as limited funding, the need to improve digital literacy among teachers and students, and the necessity to uphold ethical standards. Conclusions: The study underscores the importance of a comprehensive approach to educational digitalization, emphasizing the integration of advanced technologies into the learning process. Future research could explore practical implementation of the digital university model, assess its effectiveness across diverse socio-cultural contexts, and develop strategies to support the sustainable advancement of digital education.