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MARKETINGDA KOMMUNIKATSION SIYOSAT

Name: MARKETINGDA KOMMUNIKATSION SIYOSAT
Creator: Usmonov, Yusuf

descriptionPublicationkeyboard_double_arrow_right Article 06 Dec 2024Publisher:O'zbekiston milliy universitetining Jizzax filiali Iqtisodiyot va turizm kafedrasi

Authors: Usmonov, Yusuf;

doi: 10.5281/zenodo.14513280 , 10.5281/zenodo.14513279

MARKETINGDA KOMMUNIKATSION SIYOSAT

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Abstract

Ushbu ilmiy maqolada marketingda kommunikatsion siyosatning ahamiyati va uning samarali amalga oshirilishi haqida so‘z yuritiladi. Marketing kommunikatsiyalari – bu kompaniyaning iste’molchilar, hamkorlar va boshqa manfaatdor tomonlar bilan o‘zaro aloqalarini boshqarish jarayonidir. Kompaniya maqsadlariga erishish uchun kommunikatsiya siyosatining to‘g‘ri rejalashtirilishi, jamoaning aniq xabarlar bilan ishlashi va ularning targ‘ibot faoliyatini muvofiqlashtirish zarurdir. Maqolada marketing kommunikatsiya siyosatining asosiy komponentlari, jumladan, reklama, PR (ommaviy aloqalar), shaxsiy sotuvlar va sotishdan keyingi xizmatlar tahlil qilinadi. Shuningdek, digital marketing va ijtimoiy tarmoqlarning kommunikatsion siyosatdagi roli haqida ham so‘z boradi. Marketingda kommunikatsion siyosatni to‘g‘ri ishlab chiqish kompaniyalarga brendni yaratishda, iste’molchi bilan uzoq muddatli aloqalarni o‘rnatishda va raqobatbardosh ustunlikni saqlashda yordam beradi.

Related Organizations

Jizzakh branch of the National University of Uzbekistan named after Mirzo Ulugbek
Uzbekistan

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