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ZENODO
Article . 2024
License: CC BY
Data sources: ZENODO
ZENODO
Article . 2024
License: CC BY
Data sources: Datacite
ZENODO
Article . 2024
License: CC BY
Data sources: Datacite
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The Application of Business English in Cross-border E-commerce Trade:A Comprehensive Analysis

Authors: Yanhua Gao1,2,a* , Siti Hajar Mohamad3,b;

The Application of Business English in Cross-border E-commerce Trade:A Comprehensive Analysis

Abstract

Abstract This paper comprehensively explores the application of Business English in cross-border e-commerce trade. It analyzes the background and significance of cross-border e-commerce, reviews relevant literature, and examines the role and challenges of Business English. Through data analysis and case studies, it offers insights into strategies for effective application and proposes future research directions. The study aims to enhance understanding of the importance of Business English in facilitating successful cross-border e-commerce operations. Keywords: Business English; Cross-border E-commerce; Communication; Marketing; Challenges

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    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green