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¿Cómo Preparar Un Plan De Difusión Adecuado Para Mejorar Un Proyecto De Investigación?

Authors: Torres Salinas, Daniel; Bocanegra Barbecho, Lidia; Cantón, Javier;

¿Cómo Preparar Un Plan De Difusión Adecuado Para Mejorar Un Proyecto De Investigación?

Abstract

Actualmente es fundamental que nuestros proyectos de investigación vayan acompañados de un plan de difusión y promoción de manera que obtenga una mayor visibilidad en la sociedad. En muchos casos estos planes son exigidos por los propios organismos financiadores como ocurre en la convocatorias. En este curso nuestro objetivo es plantear los aspectos claves y las estrategias para realizar un plan de difusión proponiendo diferentes acciones que podemos llevar a cabo y analizando diferentes casos prácticos. Asimismo en una segunda parte proponemos algunas acciones concretas y prácticas como la preparación de podcasts y los videos de corta duración pueden ser una herramienta útil y un canal de comunicación válido para proyectos de investigación.

Vicerrectorado de Investigación y Transferencia

II Plan de Promoción de la Investigación

Country
Spain
Related Organizations
Keywords

Plan de Difusión, European Projects, Proyectos de Investigación, Proyectos europeos, Dissemination Plan, h2020, Redes Sociales, Research Projects

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
views
OpenAIRE UsageCountsViews provided by UsageCounts
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