This research aims to identify the learning and target needs of the eighth-grade students at UPT SMPN 3 Baranti and design appropriate English instructional materials to meet these needs. This study using a Research and Development (R&D) approach based on the framework of English for Specific Purposes (ESP). The study began with a needs analysis conducted on June 22, 2024, to identify specific learning needs and the target of the students. Based on these findings, the materials were designed to focus on practical English skills relevant to everyday communication and academic needs. The learning materials emphasize oral communication, reading comprehension, writing practice, and grammar and vocabulary support. The design process led to the development of instructional units, each divided into key sections such as Reading, Vocabulary Focus, Speaking, Listening, Grammar Focus, Writing, and Reflection. Unit One, titled " The Panjat Pinang Winner" consists of 14 activities that guide students in using the Simple Past Tense to describe personal experiences, with particular emphasis on Independence Day celebrations. The materials were designed to be interactive and engaging, with a strong preference for pair and group work, supported by teacher-led instruction and structured activities.