A BMC is a practical, visual tool that provides a clear representation of a business model on a single page developed by Alexander Osterwalder. It consists of building blocks arranged in a structured grid. These blocks cover the most important areas of a business and allow for short, note-like entries that provide a clear and simple overview. The building blocks are: Key partners - Which partners and suppliers are required to implement the business model? Key activities - What key activities does the company need to carry out in order to be successful? Value propositions - What products or services are offered to fulfil customer needs? Customer relationships - How does the company build and maintain relationships with its customers Customer segments - Who are the target groups that the company serves? Key resources - What key resources are required to implement the business model? Sales channels - Which communication and sales channels does the company use to reach its customers? Cost structure - What costs are associated with the implementation of the business model? Revenue - How does the company earn money? Team – Who are the key people or team members involved in making the business successful, and what are their roles and responsibilities? Company Value – What values and mission does the company stand for? How do these values influence its business decisions and its overall identity? The BMC promotes a holistic understanding of the entire business model, as all blocks are presented equally and their relationships to each other are clearly recognisable. It helps to focus on the essential components, organise ideas, identify the most important factors and maintain flexibility. The canvas is created step by step by filling in the empty fields. It is helpful to start with the blocks that are easiest to work with and then work through the more complex blocks so that at least one keyword is entered for each block at the end. To maintain flexibility, it is advisable to make the notes customisable. One way to do this is to use coloured sticky notes that can be easily replaced and rearranged. This approach enables an iterative improvement of the business model and quick reactions to changes.

Template for a Business Model Canvas (BMC). It can be printed out as a poster and used, for example, during an Innovation Boot Camp to develop a business idea.