{"references": ["Traherne, Thomas. Centuries of Meditations: First Century. sect.1, 1672. 1st ed. 1908.", "Deskartes, Ren\u00e9. Principles of Philosophy. In: Deskartes, Ren\u00e9. Selected philosophic works. Sofia: Science and Art Publishing House, 1978. p. 736.", "Sloterdijk, Peter. Rules for the human zoo: A response to the letter of Heidegger \"About humanism\". Sociological problems, 2006, \u21161-2, p. 20-45.", "\u041a\u0430\u0440\u0440, Ernst. Grundlinien einer Philosophie der Technik: Zur Entstehungsgeschichte der Cultur aus neuen Gesichtspunkten. Braunschweig: Westermann, 1877. xvi, 360 S.", "Satie, Erik. Ecrits. Paris: Editions Gerard Lebovici, 1990, p. 242.", "Alphonse Allais: Album Primo-Avrilesque. Paris: Ollendorf, 1897.", "Riout, Denys. La peinture monochrome. Histoire et arch\u00e9ologie d'un genre. \u00c9dition revue et augment\u00e9e. Paris: Gallimard, 2006.", "Malevich, K. S. Selected works: In t. 5: T. 1. Moscow: Gileya, 1995, pp. 187-188.", "Satie, Erik. Ecrits. Paris: Editions Gerard Lebovici, 1990, p. 242, 285.", "List of the silent musical compositions, where Alphonse Allais is called \"the grandfather of silent pieces\", look in: Dworkin, Craig. Unheard Music. Context, 2011, \u211623, pp. 18-19.", "Fludd, Robert. Utriusque cosmi maioris scilicet et minoris metaphysica, physica atque technica historia: [Tractatus secundus de naturae simia seu technica macrocosmi historia.]. Oppenheim: Aere J.T. de Bry, typ. H. Galleri, 1617-18, Tract. I, Lib. I, p. 26.", "Mavor, Carol. Alicious Objects: Believing in six impossible things before breakfast; or reading Alice nostologically. Photographies, Vol. 4, 2011, \u21161, pp. 45\u201366.", "Carroll, Lewis. The hunting of the snark: an agony, in eight fits. Ill. by Henry Holiday. London, Macmillan and Co., 1876. 52 p.", "Fludd, Robert. Tractatus secundus de naturae simia seu technica macrocosmi historia. Royal Astronomical Society/Science Photo Library. 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The research is dedicated to two questions: whether the media bearers without text, the books without letters and the entirely emtpty book could be called books and whether they could be readable. The medialogical analysis is oriented to the creative decisions for transformation of the emptiness or the silence into media, when the emptiness of the media body represents a metamessage about reading without eyes. It is made a systematical survey of a maximum wide spectrum of empty media – empty fine art, empty musical compositions, empty literary works, empty books, empty newspapers, empty pages. There were discovered 13 reasons about the existence of a total or partial emptiness in media. Keywords: empty media, empty book, reading of sillens, white space, media studies, design challenges