This is a dataset of the paper titled "Strategies to Embed Human Values in Mobile Apps: What do End-Users and Practitioners Think?". In this study, we conducted a mixed-methods empirical study, which collected data through 13 semi-structured interviews with Bangladeshi agriculture mobile app practitioners and 4 focus groups with 20 Bangladeshi female farmers. Our aim is to identify the extent to which the existing agriculture mobile apps reflect Bangladeshi female farmers' values and to propose potential strategies to address their values in agriculture apps. There are four documents in this dataset. Questionnaire for focus groups Questionnaire for interviews Examples of open coding process Summary of member checking outcomes