This paper examines the use of unsupervised machine learning and vector models in the design and optimization of retail channels for telecommunications services. Unsupervised machine learning allows you to analyze and identify hidden patterns in large volumes of untagged data, which is especially important in a dynamically changing consumer market. Vector models, in turn, provide high accuracy of demand forecasting and inventory management, contributing to an increase in the efficiency of trading channels. The synergy of these technologies allows companies to improve customer experience, optimize operational processes and increase competitiveness in the market. The main focus of the work is on data processing methods, including correlation analysis, the use of the support vector machine (SVM) method and its adaptation to solve problems related to predicting customer behavior and optimizing logistics processes.