Presentation of paper "It Could Happen to You: Thirty Years of Digital Preservation in an Ever-changing Organization" at the iPres2024 conference in Gent, Belgium on September 17th 2024. From the very start of digital preservation, KB National Library of the Netherlands (KBNL) has played a pioneering role in the digital preservation community. [...] But at a certain point in time KBNL became a bit quiet, and remained quiet for a while. Until almost ten years later, when the organization brought renewed focus on its preservation activities [...]. But what happened in those quiet years, and more importantly, how did it happen, and most importantly, how do we prevent it from happening again? In this paper, I share my personal reflections as a preservation practitioner, about the impact of organizational context and culture on thirty years of digital preservation within KBNL, to unlock the past, present and future of digital preservation within our institution. [...]