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ZENODO
Article . 2022
License: CC BY
Data sources: ZENODO
ZENODO
Article . 2022
License: CC BY
Data sources: Datacite
ZENODO
Article . 2022
License: CC BY
Data sources: Datacite
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Business-to-consumer e-commerce in casual dining restaurants in Bacoor amidst COVID-19 pandemic

Authors: Bassig, John Lloyd M.; Abanil, Joshua Ritch E.; Cabodbod, Mary Rose P.; De Ocampo, Lezlie D.; Lee, Marc Angelo N.; Papa, Jan Bernadette D.; Tumaque, Jeremy O.; +1 Authors

Business-to-consumer e-commerce in casual dining restaurants in Bacoor amidst COVID-19 pandemic

Abstract

January 2020 when COVID-19 shocked the world and many hospitality businesses were affected, especially restaurants. People chose to stay at home rather than dine in. This study focused on how restaurants survived in the midst of the pandemic with the help of technology. It also discussed that business-to-consumer e-commerce plays a big role in restaurants in this situation and how they adapted B2C e-commerce platforms to overcome these challenges. With the research questions being the center focus, the researchers picked 105 staff members of casual dining restaurants in Bacoor to find out how they adjusted to B2C e-commerce platforms. The researchers used online platforms such as Facebook/Messenger and email to conduct the survey. The results were sought, and it helped the researchers to properly identify how the restaurants adapt to B2C e-commerce platforms. Based on the findings, technology helps restaurants survive this pandemic which allowed them to sustain their businesses. The B2C e-commerce platform has a positive impact on the restaurant industry, and it helps them to survive despite the COVID-19 pandemic. The use of the different B2C e-commerce platforms gives benefits to the casual dining restaurants as well as the customers in Bacoor. Future researchers can make use of the result of this research as one of their sources when conducting related or similar research that can make a greater contribution in the field of the hospitality industry.

Keywords

Digital adoption, Restaurants, COVID-19 pandemic, B2C e-commerce, Delivery

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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