Abstract This study investigates the concept of "access to care" within a patient-centric care model, which prioritizes individualized, holistic, and collaborative healthcare. It explores how access involves the availability, affordability, and quality of healthcare services and how these dimensions align with patient-centered principles such as personalized care and shared decision-making. By providing blue ocean strategies to enhance access within this framework, the research highlights the importance of integrating patient needs and preferences into healthcare delivery to improve overall outcomes and satisfaction. Keywords: Patient-centric care; access to care; affordability; quality; availability.