Abstract Mammalian pelage color can vary among individuals of many species, although this intraspecific variation is often overlooked by researchers, perhaps because of its sometimes subtle nature and difficulty in assessing it quantitatively. Thus, such variation is rarely studied in mammals, and this is especially true within the order Chiroptera, where there has been very little empirical research. We examined museum specimens of red bats (Lasiurus borealis, family Vespertilionidae) from Georgia, USA, to determine the extent of sexual dimorphism in pelage color and to explore possible associations between body size and pelage color. We photographed 54 specimens under uniform lighting, and used an image analysis program to measure pelage hue on the uropatagium region, which is fully furred in members of the genus Lasiurus. Statistical analyses of pelage hue scores showed males had significantly redder pelage than females when considered alone, but when examined together with effects of body size and collection year, sex was not significant, and collection year and body size were. More recent specimens tended to be less red than older specimens, which might indicate a wearing of the buffy tips of hairs from older specimens, and smaller bats of both sexes tended to be more red. These interesting findings are encouraging and we suggest that future explorations into intraspecific variation in pelage color of bats using this or similar approaches are warranted to clarify the significance of the patterns. This study also demonstrated that care must be taken in analyses of mammalian pelage color from older museum skins, or at least that researchers must take into account the age of the specimens.