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ZENODO
Article . 2024
License: CC BY
Data sources: ZENODO
ZENODO
Article . 2024
License: CC BY
Data sources: Datacite
ZENODO
Article . 2024
License: CC BY
Data sources: Datacite
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UNIQUE VALUE PROPOSITION MODELS FOR SELECTED SOCIAL ENTERPRISE PRODUCTS

Authors: Rissalyn V. Golpe; Nico A. Ogarte; Harvin G. Ong; Joie Marie T. Valenzuela;

UNIQUE VALUE PROPOSITION MODELS FOR SELECTED SOCIAL ENTERPRISE PRODUCTS

Abstract

This study generally aims to develop unique value propositions for selected social enterprise products to reward the owners with an understanding on the attitudes of the customers towards their products. It focused on 4 Social Enterprise products, namely; Green-Tie Enterprise’s Usbong Pencils, Gugu Bags Backpack, Hataw’s Blanket, and Karaw Craftventures Plush toys. A descriptive-evaluative research design was employed by the researchers and administered self- constructed survey questionnaires to determine the customer’s attitudes and focused-group discussions to assess the level of acceptability of the developed Unique Value Proposition Models. The study revealed the following major results; Usbong Pencils is that it is less heavy, cheaper, and ecofriendly as it also maximized opportunities where customers can help in environmental advocacies by spending lesser costs while gaining “positive self-perception or the feeling of being relevant” once they purchase the pencils; Gugu Bag is has strong thread made of jute which made it durable to carry heavy items, has laptop compartment that’s useful for youth and young professionals, and maximized opportunities for customers to provide employment for the community; Hataw blanket’s unique value proposition is that it is a high quality blanket with a hint of culture that has been able to support local weavers' livelihoods; and Karaw Craftventures are sturdy, colorful, and innovative from their designs. It also promotes various societal benefits through support of local artists in the Bicol region, upscaling of scrap materials into artisanal products that helps the environment and provides sustainable livelihood to those belonging to the marginalized sector.

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Keywords

Social Enterprise, Customer Attitudes, Unique Value Proposition

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green