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Quality Of Message And Knowledge Of Tv Programs Amongst First Time And Repeat Visitors By Domestic Tourists To National Parks

descriptionPublicationkeyboard_double_arrow_right Article , Other literature type 30 Jun 2018 English Publisher:Zenodo

Authors: K. H. Mkwizu; E.P. Mhache;

doi: 10.5281/zenodo.1322763 , 10.5281/zenodo.1322764

Quality Of Message And Knowledge Of Tv Programs Amongst First Time And Repeat Visitors By Domestic Tourists To National Parks

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Abstract

The purpose of this paper is to examine the quality of message and level of knowledge of TV programs amongst first time and repeat visitors by domestic tourists to national parks. The objective of this article is to analyze the relationship between content and information about national parks amongst first time and repeat visitors by domestic tourists to national parks. This study was conducted in Southern National Parks of Tanzania. Written survey was used where quantitative data were collected. Semi-structured questionnaires were handed to 420 respondents and subjected to descriptive statistics and univariate analysis. The findings showed that there is a statistically significant relationship between content and information about national parks amongst first time and repeat visitors by domestic tourists to national parks F (22.563) and (p = 0.000). The outcome of this paper implies that tourism stakeholders can improve promotion of domestic tourism through content and information about national parks.

JEL Code: M39

Related Organizations

Open University of Tanzania
Tanzania (United Republic of)

Keywords

quality of message, knowledge, TV programs, domestic tourists, Southern National Parks

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