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International Journal of Advanced Research
Article . 2018 . Peer-reviewed
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ZENODO
Article . 2018
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License: CC BY
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A REVIEW ON ONLINE REPUTATION MANAGEMENT FOR DOCTORS AT INDIAN CORPORATE HOSPITALS.

Authors: Saritha Attuluri; Ashish Mehta.;

A REVIEW ON ONLINE REPUTATION MANAGEMENT FOR DOCTORS AT INDIAN CORPORATE HOSPITALS.

Abstract

Over the past few years, healthcare industry has been witnessing a restructuring. Due to which the small and independent corporate hospital doctors are facing the difficulty in the form of maintaining a strong reputation. It is quite easy to see people are researching their doctor?s reviews online before visiting them. Negative reviews will have a huge impact on doctors and corporate hospitals too. In today?s competitive world online reputation management not only affects the selection of doctors, but reflects on hospitals, employees and referral sources. This paper gives an overview on how online reputation can be managed by the Doctors at corporate hospitals in India.

Keywords

Reputation management Online reputation management Social media Strategy Patient reviews Marketing strategy.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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