The document outlines the launch of the VeriFish project, which commenced in Brussels on 14 May 2024. Funded by the Horizon Europe programme under the "Choose your fish: a campaign for responsible consumption of products from the sea" call, VeriFish aims to enhance the communication of sustainable seafood consumption through a comprehensive indicator framework. This framework will provide verifiable sustainability indicators, integrating data from various sources such as FAO Global Record of Stocks and Fisheries and FISHBASE. The project will develop a prototype web application, media products, and recommendations for stakeholders, including retailers and the hospitality sector, to improve understanding and promote responsible seafood consumption. Additionally, the project will produce educational materials for diverse audiences, including children. VeriFish is a collaborative effort involving eight international partners and will run for 24 months, concluding in April 2026.